Most automated messages start from your account-wide settings, but a single activity can carry its own. An overnight trip might need a reminder days ahead; a quick walking tour might not want a follow-up at all. The Email Automations tab on an activity is where you set that — and it's the only place event reminders and follow-ups live, because they have no account-wide switch.
In this article
Before you begin
You configure these on the activity itself, so you need permission to edit activities. The account-wide toggles referenced here live at Setup Sell online Email & SMS Automations — see Automated messages: an overview.
Open an activity's Email Automations
- Go to Setup Build what you sell Activity Settings and open the activity you want to change.
- Select the Email Automations tab.
Inside are four groups: Confirmation, Reminders, Follow-ups, and Abandoned Cart. Each saves independently — set what this activity needs and leave the rest on your account default.
The activity editor is being rebuilt. In the newer editor the Email Automations tab shows a "not in the new editor yet" placeholder — use the existing activity editor to change these settings until the rebuild lands.
What you can set
Confirmation
Override whether this activity sends an order confirmation and which template it uses, instead of following the account-wide setting. Useful when one experience needs special instructions — parking, what to bring, a waiver link — that the standard confirmation doesn't cover. See Order confirmation messages.
Reminders
Add up to 2 reminders before the event. Each has its own enable switch, a timing value (a number plus Minutes, Hours, or Days before start), and a template. A common setup is one reminder 24 hours out and a second 4 hours out. If a guest books after a reminder's send time has already passed, that reminder is skipped for them. See Event reminder messages.
Follow-ups
Add up to 3 follow-ups after the activity ends. Each has an enable switch, a timing value (number plus Minutes, Hours, or Days after the event), a template, and a recipient scope — send to every guest on the booking, or to the lead guest only. Follow-ups are typically the review request; once a guest posts a review, their remaining follow-ups stop. See Event follow-up messages.
Abandoned Cart
Choose whether this activity uses your account-wide abandoned-cart flow, runs its own customized timing, or turns cart recovery off entirely. This matters when a low-cost add-on and a big-ticket experience shouldn't chase shoppers the same way. See Abandoned cart messages.
How per-activity settings interact with account defaults
A per-activity setting overrides the account default for that one activity, and nothing else. Every other activity keeps following your global settings. Reminders and follow-ups are always set here, never globally — so if a guest isn't getting reminders, check the activity, not the Automations page.
Frequently asked questions
Where do I set event reminders and follow-ups?
Only on the activity — open it under Setup → Build what you sell → Activity Settings and use the Email Automations tab. There is no account-wide toggle for reminders or follow-ups.
Can two activities send different reminders?
Yes. Reminders and follow-ups belong to the activity, so each one can have its own count, timing, and templates. Two activities on the same trip send whatever each is set to.
Does a per-activity setting change my other activities?
No. It overrides the account default for that single activity only. Everything else keeps using your account-wide settings.
The Email Automations tab shows a placeholder — what do I do?
The activity editor is mid-rebuild and that tab isn't in the new editor yet. Use the existing activity editor to change confirmation, reminder, follow-up, and abandoned-cart settings for now.
Related
- Event reminder messages
- Event follow-up messages
- Order confirmation messages
- Automated messages: an overview
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