Most search boxes are dumb. They look for the exact words you type, and if the text doesn't contain those words, you get nothing — even when the answer is sitting right there, phrased a little differently. TripWorks' global search is different: it understands meaning. You can search the way you'd ask a colleague, in plain language, and get answers pulled from across your business — including from the actual words spoken on your phone calls.

This matters more than it sounds. Your guests don't describe things the way you do. You call it "wheelchair accessible"; they ask if grandma "can get on with her walker." You have a "group rate"; they ask about "a price for twenty people." Keyword search misses all of that. Semantic search doesn't.

Search by meaning, not just words

Type a natural question into global search and TripWorks finds what you meant, even when the words don't line up:

• Search "wheelchair access" and find the call where a guest asked about "getting on with a walker."
• Search "unhappy about the weather" and surface the calls where guests were frustrated about a rained-out tour — without those exact words ever being said.
• Search "group discount" and find the conversation about "a rate for 20 people."
• Search "scared of the water" and find the nervous first-timer who asked whether they really had to swim.

Under the hood, TripWorks reads the concepts in your content — not just the literal characters — and ranks results by how close they are in meaning. You get the relevant conversation whether or not it used your vocabulary.

Your calls become a knowledge base

This is what makes call transcripts genuinely useful instead of just archived. Every call your business has ever taken is transcribed and indexed by meaning, so months — or years — of conversations become something you can actually ask questions of:

• "Who called about parking?" — before you decide whether to add a parking FAQ.
• "How many people asked about bringing dogs?" — before you change the policy.
• "Did anyone mention a competitor?" — to hear how guests compare you.
• "What did guests say about the new sunset tour?" — to gauge reaction in their own words.

Instead of guessing what your guests care about, you can look it up. The phone stops being a black hole and becomes one of the best research tools you have.

Why it's different from a normal search

Keyword search only finds the words you happen to type, and it can't search a conversation in any meaningful way — a transcript is thousands of words, most of them irrelevant to any given question. Semantic search bridges that gap. It's the difference between a filing cabinet and an assistant who has read every call and remembers all of them.

Pair it with the questions your callers ask, and you can move from "I think guests keep asking about X" to proof, in a single search — then fix the root cause on your website or in your Knowledge Base.

Where to search

Global search lives at the top of TripWorks, on every screen. Start typing a question or topic and results appear across your business — conversations, bookings, and guests — ranked by relevance. There's no special syntax to learn and no filters to set first: ask in plain language, then open whatever looks right.

Frequently asked questions

Related

• Browse & filter your calls
• How TripWorks turns every call into insight