TripWorks includes AI assistants that answer your customers' questions and take bookings for you, around the clock — using your own content and your live availability and pricing. There are three pieces: a shared Knowledge Base (the content the AI draws from), a Chatbot on your website, and a Callbot that answers your phone. The chatbot and callbot are two separate assistants for two different channels; the Knowledge Base feeds both.
In this article
This is the overview. Each piece has its own setup guide, linked below.
What the AI assistants are
They work like a member of your team who is available around the clock: a guest can ask a question — hours, policies, what to bring — or go all the way to a completed booking, without anyone on your side picking up. Common questions and bookings are handled automatically; anything outside their scope is handed back to your team.
They're specific to tour, activity, and attraction operators: they read your experiences, your live calendar, and your pricing, and they book through your normal checkout rather than a separate system.
The three pieces
| Knowledge Base | Chatbot | Callbot | |
|---|---|---|---|
| What it is | The content your AI answers from | An AI chat assistant on your website | An AI voice agent that answers your phone |
| Where the customer meets it | Behind the scenes | A chat bubble on your site | A phone call to your business line |
| Channel | — (shared) | Text and voice in the browser | Voice on the phone |
| What it does | Feeds answers to both assistants | Answers questions, takes bookings | Answers calls, takes bookings, captures leads |
| Where you set it up | Setup → Sell online → Knowledge Base | Setup → Sell online → Chatbots | Setup → Sell online → Callbots |
| Availability | Generally available | Generally available | Rolling out — may need enabling |
Chatbot vs callbot: which do you need?
They aren't either/or — many operators run both — but they solve different problems:
- Choose the Chatbot if you want to convert website visitors: someone browsing your tours who has a question or is ready to book but would rather chat than fill out a form. It's the always-on booking assistant on every page.
- Choose the Callbot if you're missing phone calls: after-hours, during tours, or at busy times when no one can pick up. It answers, handles common questions, and can take the booking or capture the lead so the call isn't lost.
- Run both to cover every channel a guest might reach you through — web and phone — with the same knowledge and the same booking flow behind them.
How they work together
The Knowledge Base is the shared brain. You build it once, then assign it to whichever assistants should use it.
Each assistant answers using three layers working together:
- A conversation flow we build and maintain — greetings, questions, availability checks, and the booking steps.
- Your live account data — experiences, real-time availability, and pricing, pulled every time it's asked.
- Your Knowledge Base — the FAQs, policies, and content you upload for everything the account data doesn't cover.
You don't train the AI. You keep your Knowledge Base current, and the assistants stay accurate.
What they can and can't do
- Can: answer questions 24/7, check live availability and pricing, and create new bookings — sending the guest a payment link paid through your normal checkout. See How AI bookings work.
- Can't: modify or reschedule existing bookings, or take payment themselves. For anything out of scope, they direct the customer to your team.
Get started
Set them up in this order:
- Build your Knowledge Base — start here; both assistants need it.
- Set up your AI Chatbot — the website assistant.
- Set up your AI Callbot — the phone assistant.
- How AI bookings work — the booking flow and its safeguards.
- AI Chatbot & Callbot FAQ — accuracy, languages, payments, and limits.
Frequently asked questions
Do I need technical skills to use them?
No. You add content to a Knowledge Base and fill in a short form to create a chatbot or callbot. The only technical-ish step is pasting one snippet into your website for the chatbot — and website builders like Squarespace, Wix, and WordPress have a spot for exactly that.
Will the AI give customers wrong information?
It pulls pricing and availability live from your account and is instructed never to invent details — if it doesn't know, it says so. Bookings aren't confirmed until the guest pays, and the final price is calculated at checkout. See the FAQ for the full safeguards.
Can I use just one of them?
Yes. The chatbot and callbot are independent — run the chatbot on your site, the callbot on your phone, or both. Both need at least one Knowledge Base to answer from.
Related
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