Seasonal pricing refers to special pricing rates that apply to a specific time period. In your TripWorks dashboard, you will find that the seasonal pricing settings are extremely flexible, allowing you to apply unique rates to:
- One specific date (e.g. Halloween, Labor Day, Arbor Day)
- A specific date range (e.g. Memorial Day Weekend, Spring Break)
- Certain day(s) of the week (e.g. Discount Tuesdays, Thrifty Thursdays)
- Specific times of day (e.g. Happy Hour)
-
Any combination of the above (e.g. Half-priced tours from 10:00 a.m. to 4:00 p.m., Mondays-Thursdays only, all summer long)
Set Up Seasonal Pricing
There are two key components to creating seasonal pricing:
- Define the season for which you want your unique price rate to apply.
- Associate the season you've created with the desired experience(s).
Review the video walkthrough and written instructions below for a detailed look at these components.
1. Define Pricing Seasons
- Select More > Discover More from the toolbar, then choose the Seasons link.
- Select Add Pricing Schedule.
- Give your season or event a fitting name, then choose Create Schedule.
- Select the dates, days of the week, and time frame for which you want your season to apply. For example, you may want to select:
A single date
DeleteA date range
DeleteSpecific day(s) of the week
DeleteA specific time of day
Delete - Be sure to Save your work.
2. Associate Pricing Seasons with Experiences
- Navigate to the desired experience by selecting More > Experience Catalog from the toolbar, then choosing the experience from the list.
- Select Rate Sheets from the sidebar menu.
- Choose Add Rate Sheet.
- Give your new rate sheet a fitting name, then choose Create Rate Sheet.
- Select the rate sheet you have just created.
- Under the Criteria tab, navigate to the During Seasons section:
- Choose Limit to timeslots on a schedule from the first drop-down menu.
- Select your desired pricing season from the second drop-down menu.
- As needed, customize your criteria further in the Limit by Passenger Count, Availability Limits, and/or Advance Window Limits sections. To learn more about these additional settings, see Dynamic Pricing.
- Under the Channels tab:
- Select the channel(s) through which you want this unique pricing to apply.
- Select the channel(s) through which you want this unique pricing to apply.
- Under the Settings tab:
- Set the prices you want applied to each ticket type whenever your new rule is triggered.
- If you plan to associate more than one seasonal or other dynamic pricing rule with this experience — and if those rules contain overlapping criteria — you will need to rank your rate sheets using the Priority field. This field tells the platform which pricing rates to apply when a booking meets the criteria of more than one rate sheet. For details and examples, see What is the purpose of the Priority field for rate sheets?
- Ensure your rate sheet is set to the desired status. Select:
- Draft - If you want to save this rate sheet for later but not apply its price settings yet.
- Live - If you are ready to apply these price settings now.
-
Archived - If this is an existing rate sheet that you no longer wish to apply.
- Set the prices you want applied to each ticket type whenever your new rule is triggered.
- Choose the Save button.