TripWorks collects reviews through the follow-up message you send after an activity. The message carries a review link; the guest rates their experience; and where that rating goes depends on how many stars they give. This article covers the flow itself — the message and its timing are covered in Event follow-up messages.
In this article
How the review flow works
- After the activity, the guest gets your follow-up message with a Write a Review button.
- The button opens a rating page where they leave a star rating.
- The rating routes them:
- High ratings (4 or 5 stars) land on a thank-you page that points them to your public review sites, so your best feedback goes where new customers see it.
- Low ratings (3 or fewer) are asked for private feedback that comes straight to you, instead of being pushed to public sites.
This routing sends your happiest guests toward Google, TripAdvisor, and the like, while giving unhappy guests a private channel to reach you first.
Which public sites appear
The public options shown to a happy guest are the review platforms you've connected in your social media settings. If you've only linked Google and TripAdvisor, those are the two they see. Add the platforms you care about so guests can post where it counts.
Sending guests straight to Google instead
If you'd rather skip the built-in rating page and send every guest directly to one platform, edit the Write a Review button in the follow-up template and replace its link with your review URL — for example, your Google review link. Guests then go straight there when they tap the button. Note this bypasses the star-rating routing, so all guests, happy or not, land on the public site.
Where your reviews live
Reviews collected through TripWorks are at More Reviews. From there you can read what guests submitted, including the private feedback from lower ratings that never went public.
Show reviews in your emails
You can surface your newest 4- and 5-star reviews inside an email with a Review Block — a content block you add to a template that pulls in recent top reviews automatically. It's a simple way to put social proof in confirmations or marketing messages. See Create, edit & manage message templates.
Frequently asked questions
How does TripWorks collect reviews?
Through the post-activity follow-up message. It includes a review link that opens a star-rating page; high ratings are routed to your public review sites and low ratings come to you as private feedback.
What happens with a low rating?
A guest who leaves 3 stars or fewer is asked for private feedback that goes directly to you, rather than being sent to public sites like Google or TripAdvisor.
Where do I see the reviews guests leave?
Go to More → Reviews. Every review submitted through TripWorks, public or private, is listed there.
Can I show reviews inside my emails?
Yes. Add a Review Block to a message template and it displays your most recent 4- and 5-star reviews automatically.
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