If you advertise to visitors in regions with privacy rules (California's CCPA, the EU's GDPR), you need control over when analytics and advertising pixels are allowed to run. TripWorks is built for this: it follows Google Consent Mode, so your consent choices govern the GA4, Google Ads, Meta, and TikTok tracking in your booking widget.
In this article
Two ways to manage consent
- Your own consent manager (CMP) — the default. You already run a cookie-consent banner on your website. TripWorks defers to it: no second banner, and your CMP's choices drive whether tracking fires.
- TripWorks displays the banner. If you'd rather TripWorks show the consent banner in the booking flow, your TripWorks contact can switch your account to that mode.
Connect your CMP
When you manage consent yourself, tell TripWorks the visitor's current consent so the widget can honor it. Your site calls the TripWorks widget API to pass consent through:
window.TripWorks.updateConsents({
ad_storage: 'granted',
analytics_storage: 'granted'
});
TripWorks applies those states through Google Consent Mode: analytics and ad pixels only fire when the matching consent is granted, and stay off otherwise. That keeps GA4, Google Ads, and your Meta/TikTok pixels compliant with the visitor's choice.
Frequently asked questions
Will TripWorks show a second cookie banner on top of mine?
No. By default TripWorks assumes you manage consent with your own CMP and won't show its own banner — it just honors the consent you pass it.
What happens to my pixels if a visitor declines?
Analytics and advertising pixels don't fire without the matching consent. Once a visitor grants consent, tracking resumes for that visit.
I don't have a CMP — can TripWorks handle the banner?
Yes. Ask your TripWorks contact to switch your account so TripWorks displays the consent banner in the booking flow instead.
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