Many of our customers have been asking if they need a separate landing page or a unique URL to properly track conversions in Google Analytics. The short answer is no! If you have Google Analytics integrated with your TripWorks account, we've got you covered.

Understanding the Integration:
TripWorks' integration with Google Analytics ensures that all the important data points, such as user behavior and conversion events, are seamlessly tracked across your site and your Experience Catalog. This means that when a customer visits your website, browses your offerings, and makes a purchase, all of that data flows directly into Google Analytics without any additional steps.

No Extra Landing Page Needed:
Some users believe they need to create a unique landing page or a redirect URL to capture conversion data. However, with TripWorks, there's no need to do this. Our integration handles all cross-domain tracking, ensuring that every interaction is captured accurately - whether the conversion occurs in a lightframe modal, by a redirected URL, on mobile, or on desktop. This simplifies your setup and ensures that your data is consistent and reliable.

Conclusion:
In summary, you do not need a separate landing page or URL to track conversions if your TripWorks and Google Analytics accounts are correctly integrated. Just focus on creating great experiences for your customers, and let us take care of the tracking!