Plenty of guests start booking and then get distracted before they finish. TripWorks captures those abandoned carts — the draft bookings that never completed — so you can measure them and win some of them back.
In this article
What counts as an abandoned cart
When a guest begins the booking process online but leaves before paying, TripWorks records the incomplete booking as an abandoned cart. From there it tracks how many of those carts eventually convert into completed bookings, so you can see the revenue you're recovering.
See how carts are converting
Abandoned carts and their conversions show up in your Sales Conversion report — how many carts started, how many completed, and what came back. Over time it tells you where guests drop off so you can smooth out the checkout.
Bring guests back automatically
If a guest left their contact details, TripWorks can email them to finish booking. This depends on the marketing opt-in: a guest who leaves the opt-in box unchecked won't receive recovery emails. Review your opt-in default in Set up your online checkout. You'll also get a regular roundup of abandoned-cart activity — see The monthly abandoned cart summary email.
Frequently asked questions
Where do I see abandoned carts?
In the Sales Conversion report, which shows carts started, completed, and recovered. A monthly summary email also lands in your inbox.
Why didn't a guest get a recovery email?
Recovery emails only go to guests who opted in and left contact details. If your checkout leaves the marketing opt-in unchecked by default and the guest didn't check it, they won't receive one.
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