In follow-up emails, how do I make the review button link to my Google Reviews?

Learn how to easily incorporate a review button linking directly to your Google Reviews in your follow-up emails to encourage customers to leave feedback and improve your online reputation.

Written By Michelle

Updated on May 12th, 2024

Your TripWorks account comes equipped with a pre-made follow-up message template, which includes a Write a Review button. By default, this button is linked to TripWorks' internal review management system — not your Google My Business account. If you would like to update these settings in this or any other message template, you may do so in just a few simple steps.

Review the video and instructions below for details on updating your message templates in order to send customers to your Google Reviews.

 

 

  • From the toolbar, select More > Discover More

 

  • Choose Email & SMS Templates

 

  • Select the template for which you want to update the review button. (The template titled "Followup" is the review-requesting message that comes standard with your TripWorks account, though you may have other templates you've created for similar purposes.)
  • In the message template, click or tap the Write a Review button. A small button-editing toolbar should appear


 

  • Select Edit from the button-editing toolbar
  • In a new tab or window, find and copy your Google Review link. For more information on finding your Google Review link, visit this Google Reviews help article
  • Back in the URL field of the Edit Link dialogue box, replace the existing URL with your Google Review link

 

  • As desired, update the Text field and Open link in new tab checkbox to reflect your desired button settings
  • Confirm your link settings by choosing the Save button on the Edit Link dialogue box

 

  • Confirm your message template settings by choosing the Save button in your message template